You’ve decided to take on the extremely brave task of writing your own website copy.
Round of Applause
You sit down at your desktop, open google docs, and the cursor blinks once, twice, three times.
Meanwhile, a browser scans your current link in the bio set-up. They skim, pausing to arch their eyebrow in uncertainty, then leave.
The cursor blinks once, twice, three times...poof!
Like magic, the google doc is filled with guided prompts, keen suggestions from a traveller who's walked the path before you, and even examples lit along the way to show you what you're looking for.
Before you know it, the document fills with your own words, your spectacular offers, and the sprinklings of past clients casting a brilliant shine on the whole piece.
Meet: The Editorial Studio
The Editorial Studio is your complete website copywriting template, designed to take you from a total loss of words to confidently writing your own copy that not only guides browsers to invest –– but is also deliciously compelling and personality-rich.
"It shows you how to talk about what you do in a way that actually lands for the reader. The parts that are sectioned off with prompts and examples are super helpful. I finally know what to write and why I'm writing it."
J. - Website Designer
What's Included:
Brand Messaging Guide Template
🫒 Helpful prompts guiding you to create a brand voice and positioning manifesto
🫒 Mission statement, brand persona, and target audience clarification
🫒 Useful tips on how to use within your website copy
Website Copy Template
〰️ Homepage
〰️ About Page
〰️ Service/s Page
〰️ Contact Page
🪿An intro to every page breaking down each section and the core function
🪿In-depth descriptions, helpful prompts, and copywriting tips sprinkled along the way to give your writing the distinct edge of a professional copywriter
Because browsers need more than information to act. They need to feel seen when they land on your website.
BONUS:
Add on an exclusively discounted full website copy audit by yours truly when you're done ––for a second-set of eyes to make sure you're hot-to-press ready.
How it Works
Step 1 — Build your messaging
Start with the brand messaging manifesto to get clear on what you’re saying, who you’re saying it to, and why it matters.
Step 2 — Write with guidance
Use the website templates, prompts, and examples to bring your pages to life.
Step 3 — Refine and publish
Walk away with a full draft of your website copy that feels aligned, positioned to sell, and incredibly you.
This isn’t just a template
This is for the service provider who wants to connect with what they’re saying and why they’re saying it.
And for the designer who’s tired of chasing clients for copy that matches the brilliance of their work.
And you’re not just filling in the blanks–you’re also learning how to:
- communicate your expertise clearly
- build recognition around your brand
- guide browsers toward action
- and create momentum behind your offers
Writing your own copy doesn't need to suck.
The Editorial Studio takes you from blinking cursor Hell to confidently articulating your brand and turns bouncing-browsers into booked clients––step by step.
Work at your own pace, put on your favourite playlist, and don't forget to hydrate.
Have questions? I'd love to answer them!
Send me an email: callher@itshilaryrota.com
or dm me on Instagram @callherhilary
This template and materials are the intellectual property of Hilary Rota and are provided for personal or internal business use only.
Resale, redistribution, or claiming this material as your own is not permitted.
This purchase grants you a non-exclusive, non-transferable, single-use license to use this template for one (1) website or business only. Due to the digital nature of this product, all sales are final and non-refundable.