Brand Messaging & Website Copy Template
You've decided to take on the extremely brave task of writing your own website copy.
*Round of Applause*
You sit down at your desktop, open google docs, and the cursor blinks once, twice, three times.
Suddenly, you awake in an alternate Universe, like a fever dream where you feel the urge to run but find yourself incapable of movement. And you try to speak but alas! What are words??
The cursor blinks once, twice, three times...poof!
Like magic, the google doc fills with guided prompts, keen suggestions from a traveller who's walked the path before you, and even examples lit along the way to show you what you're looking for.
Before you know it, the document fills with your own words, your spectacular offers, and the sprinklings of past clients casting a brilliant shine on the whole piece.
The Editorial Studio is your complete website copywriting template, designed to take you from *a total loss of words* to confidently writing your own copy that not only guides browsers to invest –– but is also deliciously compelling and personality-rich.
The secret to great website copy is establishing your brand messaging first, which is why The Editorial Studio starts with a step-by-step build your own brand messaging manifesto.
You will use that document to create clever, consistent, and *hold for cringe* conversion-focused website copy that speaks to your target audience.
"It shows you how to talk about what you do in a way that actually lands for the reader. The parts that are sectioned off with prompts and examples are super helpful. I finally know what to write and why I'm writing it."
J. - Website Designer
The template itself is broken down page by page, with in-depth descriptions, helpful prompts, and copywriting tips sprinkled along the way to give your writing the distinct edge of a professional copywriter.
Writing your own copy sucks.
This makes it suck way less and most importantly when you're done, you'll have the satisfaction of knowing those words are going to work for you.
No. Freaking. Brainer.
Work at your own pace, put on your favourite playlist, and don't forget to hydrate.
Happy writing!
Have questions? I'd love to answer them!
Send me an email: callher@itshilaryrota.com
or dm me on Instagram @callherhilary
This template and materials are the intellectual property of Hilary Rota and are provided for personal or internal business use only.
Resale, redistribution, or claiming this material as your own is not permitted.
This purchase grants you a non-exclusive, non-transferable, single-use license to use this template for one (1) website or business only. Due to the digital nature of this product, all sales are final and non-refundable.